Conclusion

In this free course, Making creativity and innovation happen, you have considered how creativity and innovation might help you find ways of doing things better and differently.

Having looked first at individual creativity – both in terms of its origins and how it can be enhanced – you have also been introduced to the importance of creativity and innovation in organisations. For both individuals and organisations, rather than seeing creativity and innovation as being separate to the normal flow of daily opportunities and challenges, they should in fact be a key facet of how things are done. In other words, for creativity and innovation to thrive it should be – as Miller and Wedell-Wedellsborg (2003) put it – a case of ‘innovation as usual’!

This OpenLearn course is an adapted extract from the Open University course BB842 Sustainable creative management [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .