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Rural entrepreneurship in Wales
What are the important issues to consider when starting up or running a small business in a rural environment? This free course, Rural entrepreneurship in Wales, will introduce you to some concepts and models that will help you work out what you want to do with your business idea and to consider the impact of living in a rural location.
Course learning outcomes
After studying this course, you should be able to:
- understand the importance of how living rurally influences your business or social enterprise objectives
- explore the feasibility of a business idea
- plan a strategy for the development of your company
- state the likely resources and capabilities required for your new business and understand where the gaps are likely to occur.
First Published: 06/11/2013
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
- Learning outcomes
- Unit structure
- 1 Setting the scene for rural business
- 2 Exploring the business idea
- 2.1 The business idea
- 2.2 Sources of innovative business ideas
- 2.3 Steps to success
- 2.4 Company structure
- 2.5 Environmental scan
- 2.6 Stakeholders
- 2.7 Competitive advantage
- 2.8 What is a strategy?
- 2.9 Formulating strategy
- 2.10 Summary
- 3 Customers, markets, competition and pricing
- 3.1 What is a customer?
- 3.2 The purchasing pathway
- 3.3 Market research – segmentation
- 3.4 Marketing mix
- 3.5 Social marketing
- 3.6 Summary
- 4 Capabilities and resources
- 5 Finance and information
- 5.1 Financing your business
- 5.2 Essential accounts
- 5.3 Financial management tools
- 5.4 Conclusion
- Task 2 Visioning life and business table File
- BPPR File
- Values questions File
- STEEP factors File
- Sources of change arising from STEEP factors File
- Network audit table template File
- Stages in the market research process File
- Pricing strategies File
- Job needs analysis File
- Transformation process table File
- Resource requirement File
- SWOT analysis File
- Common sources File
- Customer needs File
- Stakeholder template File
- Stakeholder demands File
- Five Forces File
- Cash flow spreadsheet File
- Cash flow spreadsheet 2 File
- Profit and loss spreadsheet File
- Profit and loss estimate File
- Profit and loss budget File
- Profit and loss recording File
- Fixed and variable cost File
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About this free course
30 hours study
Level 1: Introductory
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