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Rural entrepreneurship in Wales
Rural entrepreneurship in Wales

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3 Customers, markets, competition and pricing

Learning outcomes

At the end of this section you will be able to:

  • identify the customer decision-making process
  • state the difference between types of customer and consumer
  • recognise the market research process and the importance of different types of information
  • identify the four Ps – four Cs marketing mix model
  • know how ‘place’ can affect a rural business
  • identify factors affecting pricing decisions
  • identify some low-cost ideas for promotion.