3 Customers, markets, competition and pricing
Learning outcomes
At the end of this section you will be able to:
- identify the customer decision-making process
- state the difference between types of customer and consumer
- recognise the market research process and the importance of different types of information
- identify the four Ps – four Cs marketing mix model
- know how ‘place’ can affect a rural business
- identify factors affecting pricing decisions
- identify some low-cost ideas for promotion.