4 Capabilities and resources
At the end of this section you will be able to:
- state the inputs – outputs transformation model
- compare and contrast capabilities and resources that a firm can easily buy and those it must develop over time, and are thus difficult to imitate
- state the likely resources and capabilities required for your new business and understand where the gaps are likely to occur
- complete a strengths, weaknesses, opportunities and threats (SWOT) analysis.