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Innovation
Motor transport travelling bath in the Canadian part of the line, creator: unknown, 1923-1924, CC VT 2.0
Pelee Island wine vat now used as a water reservoir, Pelee Island, Ontario, creator: W.J. Bolton, 1923-1924, CC by 2.0
Innovations vary in nature and degree, nevertheless they need to have an aim and serve a purpose. Modification of a product to use it for what it was not originally intended for is called repositioning and conveys changing the product paradigm.