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wei Liang Post 1

15 June 2018, 7:56 PM

Additional resources shared with the class through Blackboard

Here I want to share one of the additional resources for the course Strategic Management I shared with the class: 

Additional readings to broaden your understanding of operating context 

For those interested in a more detailed examination of topics, the following are provided for further consideration. These will not be used in the course.

  1. Global context: Macro trends of primary focus to the U.S. government. National Intelligence Council, “Global Trends 2030: Alternative Worlds”, Readers are referred to the section on technology impacts, particularly the civilian technologies. The Internet of Things is of principal importance.
  2. Socio-economic development: Niall Ferguson’s TED Talk, “The 6 killer apps of prosperity”:
  3. Market fragmentation impact on media: The growth of “Infotainment”. The MSNBC documentary on Jon Stewart and the Daily Show: Note:
    1. The core value proposition of the show (4:25-4:43 and 13:34-15:22);
    2. How the “product” changes over time (5:50-7:10);
    3. How it adapts to market context (7:24-10:10); and
    4. The Jon Stewart “Brand” and the market segments it reaches (15:22-16:51).
  4. Strategy in the initial stage of computers. Bill Gates and Steve Jobs full interview at D5 in 2007 ( The link provides all Jobs’ interactions at the global “All Things Digital” (or “D”, for short). The 2007 interview with Jobs and Gates starts at the 6:45 marks. Pay particular attention to the discussions around the business model and “the high order bid” (starts at 8:35).[1]
  5. Finance at the societal level: Niall Ferguson, “Fiscal Crises and Imperial Collapses: Historical Perspective on Current Predicaments”: Prof. Ferguson’s lecture starts at the 8:00 mark of the video.
  6. Reflections on observer bias, pervasive self-interest, and the limits of human objectivity to which academia is not immune. Dr. Thomas Sowell notes ways in which highly educated people completely misunderstand major events and trends. The Hoover Institution’s interview with Dr. Sowell on “Intellectuals and Society” is at

[1]     If Gates seems to have an edge at the start of the interview, it is because Jobs had delivered one of his famously nasty insults about Microsoft’s offering in a software segment barely an hour earlier. Gates arrived shortly before the interview began to be informed of this, and had to be coaxed to go on stage to proceed with the segment. Jobs’ conciliatory approach at the onset reflects a realisation that he had once again failed to restrain his aggressive streak, resulting in yet another a mistake.