6 Identifying strengths, weaknesses, opportunities and threats

A diagram showing a SWOT analysis. The title reads ‘Strategic analysis’. Two downward arrows from this title lead to ‘Internal’ on the left and ‘External’ on the right. ‘Internal’ has two arrows leading from it to ‘Strengths’, which has two words underneath it (‘build’ and ‘enhance’), and to ‘Weaknesses’, which has two other words underneath it (‘resolve’ and ‘reduce’). ‘External’ has two arrows leading from it to ‘Opportunities’, which has two words underneath it (‘exploit’ and ‘expand’), and ‘Threats’, which has two words underneath it (‘avoid’ and ‘thwart’).