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Free course

Business communication: writing a SWOT analysis

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Business communication: writing a SWOT analysis
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Course description

Course content

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This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.

Course learning outcomes

After studying this course, you should be able to:

  • understand the SWOT framework
  • use the SWOT framework to analyse a business case study or a workplace situation
  • make concise, formal notes from a case study text
  • use appropriate language and structuring to organise and write a SWOT analysis report for a business context.
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First Published: 23/09/2016

Updated: 07/06/2018

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