Acknowledgements

This free course was written by Prithvi Shrestha and Nel Boswood, and updated by Prithvi Shrestha in 2026.

Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence.

The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:

Images:

Course image © atakan; iStockphoto.com

Figure 1 © ValentinT/Alamy

Figure 2 © Dusit/Shutterstock

Figure 3: Photo by Tima Miroshnichenko: https://www.pexels.com/photo/a-person-writing-on-notebook-5708212/

Figure 4 © Alan Morris / Stock Editorial / Getty Images Plus

Figure 5 © Greggs Plc

Figure 6 © dizain / Shutterstock

Figure 7 © Greggs Plc

Figure 8 © ChristianChan/iStockphoto.com

Figure 9 © Elnur / Shutterstock

Figure 10 © Pressmaster/Shutterstock.com

Text:

Greggs SWOT analysis 1 (Activity 2) © Sarah Olatunji

Greggs SWOT analysis 2 (Activity 10) © Tommy Cartmel

Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

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