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Business communication: writing a SWOT analysis
Business communication: writing a SWOT analysis

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8 Structuring a paragraph

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Figure 11 Words that might feature in your analysis.
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A wordle showing key words from the Brompton Bicycle text, represented in different sizes. Words are displayed horizontally and vertically, e.g. ‘production’, ‘weakness’, ‘Brompton’, ‘future’, etc.

Figure 11 Words that might feature in your analysis.

In this section you will focus on one of the paragraphs from Michael’s SWOT analysis of Brompton and learn how to write an effective paragraph.