Business communication: writing a SWOT analysis
Business communication: writing a SWOT analysis

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Business communication: writing a SWOT analysis

7 Filling in the SWOT table

In this section, you will practise making concise notes to complete a SWOT table based on the information from the newspaper text on Brompton Bicycle.

It is important to remember that the newspaper text was published in 2008 and that the case study is a snapshot of Brompton at that time. This is not a problem as you are using this text for practice purposes. However, in a real study or workplace context you would need to be consulting more up-to-date information as companies such as Brompton are evolving fast.

Described image
Figure 7 Making a Brompton bicycle.

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