Business communication: writing a SWOT analysis
Business communication: writing a SWOT analysis

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Business communication: writing a SWOT analysis

5 Understanding an assignment title

Brompton Bicycle is a British company which manufactures folding bicycles aimed at commuters and others who want to be able to take their bicycle on public transport. You are going to examine an assignment question about Brompton Bicycle, and then access two sources of information about this company from the media, to practise using the SWOT framework to analyse the business.

Described image
Figure 4 The Brompton Bicycle.

Activity 5

Read this question, which is a typical assignment question from a university Business and Management course. Underline the key concepts and highlight the instruction words.

To use this interactive functionality a free OU account is required. Sign in or register.
Interactive feature not available in single page view (see it in standard view).

Answer

Use the SWOT framework to analyse the internal and external environment of Brompton Bicycle as described in the case study. Provide recommendations to Brompton Bicycle about future actions they should take for business success.

Word count: 500–600 words

Discussion

The instruction words tell you what to do. They inform you which framework to use, they ask you to ‘analyse’ and to ‘provide recommendations’. Identifying the instruction words in an assignment question is a crucial first step towards getting the answer right.

The key concepts include the SWOT framework, the internal and external environment, and case study, as described above. These are specific terms with specific meanings relating to a business context.

LB170_1

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371