Business communication: writing a SWOT analysis
Business communication: writing a SWOT analysis

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Business communication: writing a SWOT analysis

9.2 Guiding your reader

Signposting phrases are another useful technique for guiding the reader through the text, and establishing the structure you’ll be following as you write.

Activity 17

Now look at how Michael effectively uses signposting phrases. Hover over the phrases in bold to see an explanation of how they are used.

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