9 Michael’s SWOT analysis of Brompton Bicycle
In this section, you will look at the full text that Michael Boyd has written, based on his SWOT analysis of Brompton Bicycle using the information in The Daily Telegraph text. It is his answer to the assignment question:
Use the SWOT framework to analyse the internal and external environment of Brompton Bicycle as described in the case study. Provide recommendations to Brompton Bicycle about future actions they should take for business success.
Word count: 500–600 words
You will see that Michael has expanded the notes from the SWOT table to write the analysis, as well as including recommendations of his own.