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Business communication: writing a SWOT analysis
This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Greggs plc.
This OpenLearn course is an adapted extract from the Open University course LB170 Communication skills for business and management. You can find out more about Open University courses and qualifications, tuition fees and funding options by visiting our online prospectus.
Course learning outcomes
After studying this course, you should be able to:
- understand the SWOT framework
- use the SWOT framework to analyse a business case study or a workplace situation
- make concise, formal notes from a case study text
- use appropriate language and structuring to organise and write a SWOT analysis report for a business context.
First Published: 23/07/2026
Updated: 23/07/2026
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