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Business communication: writing a SWOT analysis
This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.
Course learning outcomes
After studying this course, you should be able to:
- understand the SWOT framework
- use the SWOT framework to analyse a business case study or a workplace situation
- make concise, formal notes from a case study text
- use appropriate language and structuring to organise and write a SWOT analysis report for a business context.
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
- Learning outcomes
- 1 What is a SWOT analysis?
- 2 What is a case study?
- 3 The SWOT framework
- 4 Looking at a SWOT analysis report
- 5 Understanding an assignment title
- 6 Identifying strengths, weaknesses, opportunities and threats
- 7 Filling in the SWOT table
- 8 Structuring a paragraph
- 9 Michael’s SWOT analysis of Brompton Bicycle
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About this free course
8 hours study
Level 1: Introductory
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