7 Agreeing the option
Sola and Couturier (2014) cite culture, communication and corporate structure amongst the issues as to why strategy implementation fails. They also say failure often follows when people do not understand the ‘Why’ and ‘What’ to change, and even if they do, if they don’t know ‘How’ they still fail as stakeholders, as they don’t make the link between strategy and practical change.
Once you have possible options, agreement needs to be reached as to which one(s) should be taken forward and gain stakeholder approval. In many cases options may require a formal change programme to be initiated and planned. A formal change programme may involve:
- further identifying, engaging, and managing stakeholders
- developing a clear plan
- delivery of timely and clear communications for all involved.
These aspects are crucial to gain acceptance for, and commitment to, the change initiative. The approaching change management is explored within the