Business communication: writing a SWOT analysis
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- Learning outcomes
- 1 What is a SWOT analysis?
- 2 What is a case study?
- 3 The SWOT framework
- 4 Looking at a SWOT analysis report
- 5 Understanding an assignment title
- 6 Identifying strengths, weaknesses, opportunities and threats
- 7 Filling in the SWOT table
- 8 Structuring a paragraph
- 9 Michael’s SWOT analysis of Brompton Bicycle
- Keep on learning
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