Under Regulation (EC) No. 1924/2006 (Articles 5 and 6), any nutrition or health claim must be grounded in generally accepted scientific evidence and ensure the bioavailability of the substance or nutrient in question, where applicable. The claim must pertain to a significant quantity of the substance in the final product — or its absence or reduction — based on the food as it is ready for consumption, following the manufacturer’s instructions. Additionally, the claim must be expressed in a way that the average consumer can understand the beneficial effects being communicated. Importantly, all claims must either be included in the list of authorised claims or receive individual authorisation through a formal procedure, ensuring consistency and reliability in the information provided to consumers.

Regulation (EC) No. 1924/2006 (Article 3) explicitly prohibits claims that are false, ambiguous, or misleading, as well as those that could cast doubt on the safety or nutritional adequacy of other foods. Claims must not encourage excessive consumption of a food or suggest that a balanced and varied diet is insufficient in providing essential nutrients. Furthermore, claims are forbidden from referencing changes in bodily functions in a way that could exploit or provoke fear in consumers, whether through text, images, or symbolic representations. These restrictions are designed to protect consumers from misleading information and promote responsible communication about food products.

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