The real-life implementation of digital traceability systems has been successfully demonstrated through pilot projects by partners like Aqua de Mà and Kefalonia Fisheries, which integrated the technology into actual market conditions. In their pilot stores, the system was designed for simplicity and effectiveness: posters near the seafood counters and QR code labels on fish products allow consumers to easily access detailed product information with minimal effort from store staff. This approach not only streamlines the shopping experience but also ensures that end-users can effortlessly engage with transparent, trustworthy data about their seafood purchases.

Show descriptionA NOVAFOODIES Poster and exemplary presentation of a "Know what you eat"-QR-code. Fish supply chain traceability at your fingertips, for an informed and conscious choice.

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