After choosing the right allies, partners or coalition members, there is need to develop advocacy strategies. The following guidelines may be used to develop an effective advocacy strategy: 

• Understand who has influence or power in relation to the advocacy targets;

• Understand the motivation of the target audience and craft appropriate messages (social, political, economic and/or legal);

• Choose the right time - understand the entry points for decision-making, and;

• Choose the right modalities e.g. promoting research, general events, raising public awareness, briefing advocacy targets, press releases, blogs, social media, emails and campaigns.